We recently worked on the PR for Jeanetics – It’s all in the Jeans event, which saw almost 100 women were helped to find their perfect style of jeans at Ballymena’s Fairhill Centre.

The 3D scanner mapped out the individual body measurements of female shoppers after which the event stylists were able to tell them if they were hourglass, triangle, circle or rectangle body shape. Results found that the most popular shape for Ballymena women was inverted triangle, which is smaller on top than the bottom with rectangle (same on top as bottom) coming in a close second.